Very Soon the users will be seeing ads in Facebook videos, in an initial phase, the ads will be allowed on only the videos by professional publishers.
As earlier reported by Recode, Industry sources pronounce the facebook is about to test a new “mid-roll” ad format, which will allow video publishers the chance to insert ads and make money from them. The publishers will now be able to insert ads into their clips once people have watched video for at least 20 seconds.
If the plan for ads in facebook videos is rolled out, many video publishers will be able to make real money from the videos they’ve been running on Facebook. For now, facebook will follow YouTube’s revenue model to gain from ads. The social networking site will be selling the ads and share the revenue with publishers. The Facebook will keep 45 percent of all sales.
By 2016, facebook users were watching videos for 100 million hours a day, which might be a motivation to roll out ads in middle of the videos. But unlike YouTube and other video social networking sites, as of now, facebook will keep itself away from “pre-roll” video ads which run before the clip. Facebook is to test ‘mid-roll’ ad format which runs in the middle of the video.
For now, Facebook automatically plays videos when they show up in users’ news feeds, that means the video is not ‘on-demand’ as in the case of YouTube where users require to search for the desired video and then play. The analysts assume this a reason to test ‘mid-roll’ video ads.
Facebook video ads can only appear to run if a viewer watches a clip for at least 20 seconds. This means, users will have an undisturbed watch on video for 20 seconds and if the video content is relevant or interesting enough, and users go to watch the clip further, the ads will be displayed. But there is one catch for the video publishers, the ads can only appear in videos which run for at least 90 seconds.
Up until now, YouTube is the leader in making revenue from video ads. The analyst presumes YouTube may get some serious competition from Facebook considering its huge volume of active users and auto-play feature.